Writing and submitting articles to ezines and article directories can be one of the most effective forms of free promotion for your website. Writing articles is by far one of the best marketing techniques. EZINEARTICLES.COM is one of the largest article directories around. Ezine.com points to it. Get Ezine PLR Articles
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A well written informative article can bring a great deal of traffic to your website or blog. Over a short period of time your articles can be seen in article directories all over the Internet. It is one of the best ways to increase links to blogs and websites.
In a nutshell, you send out your eZine issues on a periodical basis to your subscribers. The good part is that you have a flexible choice in automating the process of sending out your eZine issues for you or manually sending them on a periodical basis.
Here are some reasons why you should be doing this to help grow your business:
You can brand your website, business and yourself by submitting articles to ezines. You can include a "resources box" at the end of the article. That resource box can give your name, business name, your credentials, website address and a brief description of your website to prompt readers to visit.
2. Expert Status
If you write informative and helpful articles, you'll become known as an expert in the field. This will give you and your business extra credibility which will help position you against your competition.
Your article might also be placed on the ezine publisher's home page. If they publish each issue on their home page this will give you some extra exposure and added credibility.
4. Permanent Links
You might get extra exposure if the ezine publisher archives their ezine on their site. People often want to read the back issues before they make the decision to subscribe. And your article will be there for them to see. This will aslo give you a valuable permanent back link to your site, which is great for Page Rank.
Ezine Articles .com is a matching service -- bringing real-world experts and ezine publishers together.
Expert Authors & Writers are able to post their articles to be featured within the site. Our searchable database of hundreds of thousands of quality original articles allows email newsletter publishers hungry for fresh content to find articles that they can use for inclusion within their next newsletter (up to 25 articles per year per our Publisher TOS).
5. Free Advertsing
You will get free advertising. This frees up money to spend your profits on other forms of advertising or building your business. You could then buy advertisements in other ezines that haven't published your articles.
6. Lead to Other Income
You might get extra income from people wanting to hire you to write other articles, ebooks, or even asking you to speak at seminars. What a great way to multiply your income and credibility.
7. Going Viral
If you allow ezine publishers to publish your articles in their free ebooks, your advertising could multiply all over the internet. These ebooks tend to be given away over and over again, each time increasing your reach.
8. Increase Your Reach
When you submit your article to an ezine publisher that has a free content/article directory on their web site, you can get your article published all over the web. They allow their visitors to republish your article on their website or in their ezine.
You'll gain people's trust. If they read your article and like it, they'll be far more likely to buy your product or service. This will give obvious benefits to your profits.
10. Establish Relationships
Here's how you can really boost your chances of getting your article to run in an ezine. Agree to run one of their articles in your ezine if, in exchange, they run yours in their ezine. It's a win/win situation, that could lead to even more profitable joint venture deals in the future.
As you can see, there are many reasons why you should be practicing article marketing to build your online business profile.
You don't have to be a prize-winning-quality writer. Just make sure the articles are informative and that the information you impart is valid and accurate.
Now you just have to get on and do it. The best way to learn is to "just do it"!
Success with article marketing stems from three things. Giving the article directories what they want. Giving ezine publishers what they want and giving readers what they want. If you keep the following points in mind when beginning your article marketing campaign you will soon see a huge difference to your daily website hits.
Here are a few points to consider when submitting articles to directories for approval.
· Does your article comply with the directories terms and conditions?
· Is your article TOO self-serving.
· Does your article get to the point quickly?
· Did you write your article yourself?
· Is your content unique?
Tips for getting your articles re-printed by ezine publishers.
· Is your article format correct?
· Have you spell checked and proof read your article.
· Is your article of reasonable length, i.e. 300-700 words?
· Is your article written in the third person?
· Does your article contain self-serving links in the body?
· Does your article contain more than two self-serving links in the bio?
· Is your article a blatant self-promotion?
· Is your content organized?
Points to consider when writing for readers.
· Have you spell checked and proof read your article.
· Is your article rehashed?
· Does your article enlighten or teach your reader.
· Is the theme of your article clear?
· Is your layout easily navigated and understood?
· Is your grammar and punctuation correct?
· Does your article leave your reader needing answers?
If you answer these questions honestly and positively then you are well on your way to having great success with article marketing. However if your articles are lacking in some areas now is the time edit, re-write or scrap these articles and get them up to par in order to have them approved by directories and regularly re-printed by ezine publishers.
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